Hi there 👋,

Submitted by first draft last week for BrightonSEO in October. 😬

I'm trying to squeeze in 👇

• How to create reasonably accurate estimates.

• Being less wrong.

• Balancing risk/reward in SEO strategies.

• Communicating uncertainty.

Hope you can make the talk!

Last week Google Sheets also dropped 10 amazing new functions!

One of my favourites is 'named functions'. You can create your own custom functions and re-use them. Game changer! Ben Collins has put a thread together describing each of them. 🔥

My Post of the Week is by Christina LeVasseur who has developed an awesome GA4 Data Studio dashboard. It should hopefully make that GA4 migration a little easier 😅

Until next week!

Andrew Charlton




Processes & Frameworks

My Products 💡