Post of the Week
How FreshBooks Safeguarded $1M in Traffic Value with Proactive Alerting
If a large number of pages from your site were accidentally non-indexed, how much would it cost you?
For FreshBooks, it's at least $1,000,000!
But with proactive alerting from ContentKing, the FreshBooks team could detect this in real time and fix the issue before Google noticed, saving them from significant traffic losses.
Control your snippets in search results: Use quality descriptions
Google has added some examples of what a good meta description should look like.
Is your site the victim of internal site search spam?
Jono Alderson talks through ways spammers can infiltrate your internal site search to create pages that can be indexed...oh and how Yoast prevents this, obviously.
Why Dynamic Rendering Is Not a Long-Term Solution | Onely
Why dynamic rendering should only be a temporary solution. A fantastic article by Justyna Jarosz!
Detect seasonality within keyword planner data in Google Sheets.
This is an awesome way of detecting seasonality in Google Sheets from Michael Van Den Reym 👏
Processes & Frameworks
How to buy websites using cold email
Ever thought of acquiring a website? You don't need a marketplace, you can reach out cold too! Ian Nuttall is an expert in this area and describes his process!
Two Methods for Running SEO A/B Tests
Want to know the two methods for running SEO A/B tests? Check out this brilliant guide by Logan Bryant! 🙌
Is Indexing The Next Big Challenge In SEO?
Very interesting article by Dan Taylor. Potently he asks..."What would happen if search engines stopped crawling most of the internet? How would they discover new content?"
He thinks we already have the answer...
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Hi there 👋,
Submitted by first draft last week for BrightonSEO in October. 😬
I'm trying to squeeze in 👇
• How to create reasonably accurate estimates.
• Being less wrong.
• Balancing risk/reward in SEO strategies.
• Communicating uncertainty.
Hope you can make the talk!
Last week Google Sheets also dropped 10 amazing new functions!
One of my favourites is 'named functions'. You can create your own custom functions and re-use them. Game changer! Ben Collins has put a thread together describing each of them. 🔥
My Post of the Week is by Christina LeVasseur who has developed an awesome GA4 Data Studio dashboard. It should hopefully make that GA4 migration a little easier 😅
Until next week!Andrew Charlton