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Hi there 👋,

Google has officially completed the rollout of the helpful content update...and there has been slightly more activity. Have you noticed anything? (I've still seen nothing across my sites).

Okay...my Post of the Week is very, very good. Sam Underwood has put a ton of effort into a new guide on the Ahrefs blog: 11 ways to improve e-commerce category pages for SEO. What I love about this one is that it includes references from the likes of John Mueller and Ryan Levering, as well as his own case studies which validates what he's saying.

A resource I'm sure everyone will continue to reference when they work on e-commerce sites. 🔥

Until next week!

Andrew Charlton

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