Post of the Week
Why SEO is a Language Problem
Why it's critical to develop a common language between SEO, product and development teams
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News
Google Search Console Adds New HTTPS Report
Google Search Console now shows you which pages aren't being served over HTTPS, and why. A great, new update from Google!
Tech
Render Gauntlet (Request Blocking)
Interesting article from Oliver Mason on how Google might be skipping loading all of the resources needed to render causing indexing issues. Great example too!
Processes & Frameworks
Ecommerce SEO Checklist
Freddie Chatt let us feature his fantastic SEO checklist that he sending out privately. It includes:
- Product page SEO advice
- SEO research tips
- 10 link building ideas
And much more! 🙌
How could Google recognize AI content?
Kevin Indig with some ways on how Google might detect AI content (super interesting on the Blockchain).
How to Identify and Refresh Outdated Content
Ann Smarty with how you can discover and refresh outdated content. Some great tips in here! 🙌
Tools
GA4-js: JavaScript files which help to automate simple actions in Google Analytics 4
Tired of manually creating reports in GA4? Robin Lord has launched a bookmarklet that does this for you...hurray! 👏
Horseman Crawler – why you NEED it.
This is an early review by Christian Hänsel of Chris Johnson's new crawler; Horseman.
Do we really need another crawler? Do you know what...I think we just might!
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Hi there 👋,
Another week, another update. Give us a chance, Google!
In fact, it's been two for the price of one, with a core algorithm rollout, closely followed by a product reviews update. You can see the timeline of updates here.
If rollouts overlap like this, it becomes very difficult to pinpoint causality. Perhaps that's what Google wants?
Moving on to my Post of the Week...more great work from Adam Gent and The SEO Sprint newsletter. In his article, why SEO is a language problem, he talks about how critical it is to get on the same page - to have a common language around key concepts or ideas.
He also provides some examples of how to develop a common language, including to "start with the end in mind". ie. align on outcomes, before breaking down the stages that you need to go through to achieve it.
Adam is a smart 🍪 and this is fast becoming one of my favourite newsletters.
Until next week!
Andrew Charlton