Post of the Week
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News
10 biggest announcements from Google Search On 22
A good summary of Google Search On 22 from Barry Schwartz. Well worth a read if you don't have time to view the recap! 🙌
Case Study
Google's latest updates leave no room for low-quality content
Great article from Kevin Indig on Google's latest updates and how they're not wasting resource on low-quality content. He shows examples of losses from many verticals including lyrics, dictionaries, and manuals. Super insightful considering how difficult it is to now analyse overlapping algo updates!
How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
Interesting stuff from Lydia German as she shares how she created a topical hub resulting in a 384% increase in leads for their client.
Processes & Frameworks
21 SEO Content Writing Tools to Improve Your Workflow
Chima Mmeje has compiled a list of tools to help you at each stage of the content creation process. Good stuff! (just a shame Keywords in Sheets wasn't included in there 😉)
SEO chapter of the 2022 Web Almanac
Written by Sophie Brannon, Itamar Blauer and Mordy Oberstein 2022's SEO chapter of the Web Almanac is a cracker! 🔥
Tools
Free Google Rank Tracker
SEOTesting has just released a very useful tool. Track up to 500 keywords for free and receive a daily report to see changes in position. 😍
Ziptie - Indexing Analyser Tool
Oh wow, I love this concept from Tomasz Rudzki and the Onely team. Check and monitor whether your pages are indexed (great pricing too!).
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Hi there 👋,
An interesting week in SEO with a lot of fresh updates announced in Google's Search On conference. If you didn't watch it, you can check out the recap as our Post of the Week.
To save you a bit of time, I've also added links below to each of the articles Google released on the updates:
Until next week!
Andrew Charlton