Hi there 👋,

A bit of an AI themed issue today! Firstly, I'm super excited to announce I'm Co-Founding an AI product of my own; Formula God.

Using artificial intelligence, Formula God helps you do everything you need in Google Sheets with one single formula. ✨

It's not an SEO product, but it's certainly going to help you with analysing SEO data in Sheets! I've been experimenting and using it for the past month and I'd struggle to go back to most standard formulas.

You use it by 'talking to Sheets'. eg. "Extract the subfolder from each URL in Column 1", or "Sum the values", or "calculate the percentage difference from column 1 to column 2"). Check out my tweet with some examples.

My Post of the Week is also all about AI! Mike King has written an awesome article on "why AI content is not the SEO threat they want you to think it is".

And I agree! His argument is that AI can beneficial to SEO when you're smart about it, despite what Google's policies say (and they've since clarified this, saying not all AI content is bad).

He also goes in deep on what large language models are, the challenges with them and which of them are good for SEO. A must read 🔥

Andrew Charlton



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