In the last week, many experienced SEOs have been analysing the aftermath of the latest Google Core Algorithm Update (Medic / E-A-T Update? 🤔) There's been some brilliant posts summarising the update, which appears to have mainly impacted those in the health industry.

The industries that look to have been affected are unsurprising with the recent change to the Search Rater Guidelines. Google now wants raters to score websites with content written by those with a great reputation more highly - this is now seemingly part of the core algorithm.

Andrew Charlton

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