News
The August 1, 2018 Google Algorithm Update - Analysis and Findings From The Medic Update
I read a few blog posts on the update in August but the best of the bunch, in my opinion, was this one by Glenn Gabe at GSQi. He does a cracking job of summarising it and uses his own experiences with clients to analyse where the algorithm hit, and what you can do about it. 👍
Content
Advanced Keyword Research: Four Tactics You're (Probably) Not Using
Glen offers a refreshing take on keyword research in this article. He discusses 4 advanced strategies to find the most incredible keywords to target, and niches to enter.
kevin Indig - Internal Link Building on Steroids (Tech SEO Boost )
I really found this deck fascinating from Kevin Indig. He has developed a True Internal Pagerank (TIPR) model, which combines internal and external pagerank. He explains how to build your own model, and some recent optimisation successes he's had using it.
DeepCrawl's Ultimate Guide to Site Architecture
I haven't actually featured this post this year but I thought it was too good to miss out. With insight from industry-leading experts including Cyrus Shepard, Britney Muller, Alexis Sanders, Barry Adams and Joe Hall, this is the most in-depth guide into site architecture from 2018.
Tech
Regular expressions and XPaths alternatives every SEO needs
Tobias Willmann shows how to get more insight out of your crawls with a whole host of Xpath examples. Check it out!
Processes & Frameworks
Forging a fine-tuned SEO machine
What a great post If you're heading up an SEO team! Kevin Indig explores how to build a strong SEO organisation from scratch or fundamentally improve an existing one.
Tools
Forecasting SEO Impacts on Organic Traffic
One of the most pragmatic approaches to forecasting for SEO I've ever read!
See Anyone's Web Analytics
It's a difficult one to get your head around, but Nacho Analytics can, somehow, pull in your competitors GA data. I've also tested the tool, and whilst it doesn't provide mobile data at all, I was seeing around 30-40% of desktop data when comparing to the same actual GA property. Not bad!
Wow..and just like that, 2018 is nearly done. 💨
What a year it's been, with some fantastic content. I first started this newsletter in August to curate my favourite posts from the week, or just whatever I stumbled upon. In fact, really, it was just a way to keep my SEO knowledge up-to-date and to provide a bit of accountability every week to read some stuff. I had no idea that 5 months later, I'd have so many of you tuning in every week - so thanks very much for reading! 🙌
To sum up the year, I've curated the top performing posts from my newsletter since the beginning.
Enjoy the best SEO posts of 2018.
Andrew Charlton