Post of the Week
Sponsored Link
Did you notice that change on your site?
Know exactly what is happening on your site with ContentKing Change Tracking™.
Every change is tracked in real time, including on individual pages. Have access to a full changelog of page titles, meta descriptions, hreflang implementations, canonical links and everything else in between.
News
SEO for breaking news
Awesome article by Jessie Willms and Shelby Blackley on planning and reacting to breaking news, and some of the technical considerations you ought to know!
Announcing report editor improvements, GA4 request quotas - Looker Studio Community
The GA4 API quotas make the integration into Looker Studio (Data Studio) almost impossible. Fortunately, it looks like the Looker Studio team might be working on a solution.
Case Study
Google’s duplicate detection algorithm is broken
Is Google’s duplicate detection algorithm broken? Here's why Tomasz Rudzki thinks so.
Processes & Frameworks
The SEO Metric Chain
This is brilliant from Chris Green. A simple approach to grouping SEO metrics; The SEO Metric Chain:
"The metric chain is made to show the progression of all the most important SEO metrics in relation to their distance from illustrating financial value." 🔥
State of the SERPs: An Ecommerce Industry Report
Interesting report from Mitul Gandhi and the team at seoClarity on the state of ecommerce SERPs. They tracked +100K ecommerce-specific keywords over the past year and have found some real useful insights 💡
Tools
Use this SEO forecasting template to gain insights for 2023
A neat SEO forecasting template in Google Sheets by Adam Tanguay 📈
My Products 💡
Forecasting For SEO (Video Course) - 50% Off For Black Friday (Last Day) 🔥🎉
Final day to enjoy 50% off!
Join over 400+ SEOs who have used my course 📊 Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Use code 'forecast50' to get 50% off! 🙌
New Free Script: Group by Words
With this script you can input a range of keywords or a range of Google Search Console query data and the formula will group the data by the amount of words you specify 🚀
Hi there 👋,
Last week I released another free script in Google Sheets I hope you'll find useful. It groups your Search Console query data by the number of words in the query - and then aggregates the other metrics.
Great for spotting patterns in your keyword data! 📈
My Post of the week is an awesome article by Andrea Volpini on how generative AI can be used for SEO and contribute to a more effective SEO strategy.
He covers the various model formats; text, image, code, video, speech and 3d and shows how each of them can used for SEO. For example, using Github Copilot to transform a text input into structured data you can implement on your website. A seriously interesting overview! 🔥
Until next week!
Andrew Charlton