Hi there πŸ‘‹,

If you haven't been living under a rock, you would have seen the explosive release of the new AI from OpenAI: chatGPT. With over 1 million users in less than a week, I'm fascinated with what the use cases might be from an SEO perspective - it'll be a fascinating watch. πŸ‘€

Our Post of the Week is an interesting article by Logan Bryant on the limitations of statistical significance in SEO testing. He argues that the reliance on this method can lead to multiple downsides and offers some alternative approaches. Definitely worth a read! πŸ“–

In other news, Rand Fishkin shares his journey of audience building and offers some valuable advice on creating content for your audience. And Ethan Smith is interviewed on Lenny's podcast, covering a range of topics related to SEO.

Until next week!

P.s chatGPT helped out with this newsletter edition πŸ˜…

Andrew Charlton


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