Sponsored Link
24/7 Monitoring with ContentKing
Search engines are constantly crawling your site, and you need an SEO platform that can do the same. That's where 24/7 ContentKing Monitoring™ comes in.
Teams using ContentKing were 3x more likely to say it's becoming much easier to detect incidents than non-ContentKing users.
Tech
It’s Time to Re-evaluate Our Love Affair with Statistical Significance
Big fan of Logan Bryant's work in the SEO testing space, and I echo his thoughts on statistical significance in this article 👏
Case Study
How Rand Fishkin built an audience of almost half a million people
Rand Fishkin, CEO of SparkToro, shares his journey of audience building and how it has helped him in his professional life. He advises others to work less but produce things that are more likely to land, and to research and understand their audience before creating content.
The ultimate guide to SEO - Ethan Smith (Graphite)
In this episode of Lenny's podcast, the host interviews Ethan Smith, who is a SEO expert. The episode covers a range of topics related to SEO, including when to focus on it, who to hire, and the most useful tools.
Processes & Frameworks
Survey Of 755 Link Builders Shows What Works In 2022
In a recent survey of 755 professional link builders, 74.3% admitted to paying for links, with the average cost being $83. Despite this high percentage, the survey found that paying for links only yielded an extra 2 links per month on average. In addition, the survey found that guest posting was the most popular link building tactic, but creating content or linkable assets was the most effective tactic. Check it out! 🙌
The SEO Sprint 2022 Review
In this article, Adam Gent on the growth of his newsletter, The SEO Sprint, over the past year. He discusses the feedback he has received from subscribers and his plans to build a course based on the newsletter. He also discusses their goal of increasing the newsletter's subscriber base to 3,000 people and shares some statistics on its growth. 💡
Tools
Building A Virtual Machine inside ChatGPT
Not SEO related but thought you might find it interesting! 🤖 ChatGPT has been used to create a virtual machine inside of itself. The virtual machine can run basic Linux commands, browse the internet, and even find itself on the internet. It even has a sense of its own existence! 🤯
Screaming Frog SEO Spider Update – Version 18.0
Screaming Frog SEO Spider version 18.0, codenamed 'Willow', has been released. The update includes a GA4 integration and a variety of smaller, much-requested features and improvements. 🐸
Topically - Entity SEO tool for human beings
This looks super cool! 🤩 Topically by Alessio Nittoli and Antonio Cappiello is a tool that uses Google's Knowledge Graph data to identify entities and ontologies, allowing users to explore and create content networks that rank.
My Products 💡
Keywords in Sheets (BETA): Power your SEO in Google Sheets
Do keyword research, competitor research and more, all inside Google Sheets.
It includes 5 PRO functions 👇
- Search Volume - Get search volume for 1000s of keywords across any location, in seconds.
- Related Keywords - Get 1,000s of related keywords for a seed keyword.
- Competitor Keywords - Get all of the keywords competitors are ranking for.
- Search Results - Get search results across multiple countries and languages.
- Questions - Get 1,000s of question keywords for a seed keyword. And 6 FREE functions: Status Code Checker, Redirect Checker, Local Keywords, Link Checker & XML Sitemap.
Forecasting For SEO (Video Course)
Join over 400+ SEOs who have used my course 📊 Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there 👋,
If you haven't been living under a rock, you would have seen the explosive release of the new AI from OpenAI: chatGPT. With over 1 million users in less than a week, I'm fascinated with what the use cases might be from an SEO perspective - it'll be a fascinating watch. 👀
Our Post of the Week is an interesting article by Logan Bryant on the limitations of statistical significance in SEO testing. He argues that the reliance on this method can lead to multiple downsides and offers some alternative approaches. Definitely worth a read! 📖
In other news, Rand Fishkin shares his journey of audience building and offers some valuable advice on creating content for your audience. And Ethan Smith is interviewed on Lenny's podcast, covering a range of topics related to SEO.
Until next week!
P.s chatGPT helped out with this newsletter edition 😅
Andrew Charlton