Post of the Week
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News
E-E-A-T and major updates to Google’s quality rater guidelines
Google has updated its Quality Rater Guidelines for search to include the concept of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) which is a way of evaluating content quality. The updated guidelines, analysed by Lily Ray, also provide more clear examples of concepts like evaluating website reputation and what it means for content to be harmful. It's worth reading through the updated guidelines to get a sense of where Google wants its algorithms to go.
Google Search Status Dashboard
A neat development! Google has just released a brand new tool called the 'Google Search Status Dashboard', which offers details on any issues related to crawling, indexing, or serving that have occurred over the past week. Incredibly helpful!
Tech
Search Console API limits: how to get 14x the keywords
Awesome article - an oldie but I've just came across it! The Google Search Console API has limitations that can impact the accuracy of the data, particularly for larger websites. These limitations, known as the Search Console Sampling Gap, include limits on the number of records and page-keyword pairs, as well as aggregation loss and the omission of some personally identifiable information. Robin Allenson, CEO of Similar.ai, has researched ways to measure and overcome these limitations in order to get a more complete understanding of a website's search performance. 💻
Processes & Frameworks
How to Perform a Competitor Link Analysis in 3 Steps
Patrick Stox with a simple process to uncover a lot of link opportunities! Love this 👏
Tools
Sitebulb Latest Version: 6.0
Sitebulb's latest version 6.0 includes the option to automatically export data to Google Sheets and support for Looker Studio, allowing users to create customisable reports with Sitebulb data. Say goodbye to repetitive strain injury from manually exporting data and hello to seamless, automated reporting! 💻
Entity Extractor (Chrome Extension)
A handy new Chrome extension to extract entities from search results by Jose Gris and Fede Gómez 🔥
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Hi there 👋,
We've got a great selection of articles for you to check out this week, covering everything from the latest updates in search to the ethical considerations of artificial intelligence.
Google has added a letter to E-A-T with the introduction of experience (E-E-A-T). Lily Ray has written an awesome in-depth guide into the change, as well as insight into updates to Search Quality Guidelines. You should definitely check it out - a great way of making sure your content is meeting the standards expected by Google.
My Post of the Week is from Jess Peck who in a fantastic article, explores the distinction between Artificial Intelligence (AI) and Machine Learning (ML) and how they're applied in technologies like DALL-E and GPT. It also touches on the limitations of these technologies and the importance of considering the ethical implications of AI and ML.
Until next week!
Andrew Charlton