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Hi there πŸ‘‹,

We've got a great selection of articles for you to check out this week, covering everything from the latest updates in search to the ethical considerations of artificial intelligence.

Google has added a letter to E-A-T with the introduction of experience (E-E-A-T). Lily Ray has written an awesome in-depth guide into the change, as well as insight into updates to Search Quality Guidelines. You should definitely check it out - a great way of making sure your content is meeting the standards expected by Google.

My Post of the Week is from Jess Peck who in a fantastic article, explores the distinction between Artificial Intelligence (AI) and Machine Learning (ML) and how they're applied in technologies like DALL-E and GPT. It also touches on the limitations of these technologies and the importance of considering the ethical implications of AI and ML.

Until next week!

Andrew Charlton

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