Post of the Week
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News
Spam policies for Google web search
With all the news on AI, check out Google's policy for automating content 👀
Content
5 Times ChatGPT Steered Me Wrong in Local SEO
An in-depth article by Miriam Ellis on the potential pitfalls of using OpenAI's ChatGPT for Local SEO. Ellis runs a series of experiments asking ChatGPT common Local SEO questions and found that it's not always accurate or reliable. ChatGPT can be mistaken as an expert or a demigod, but it's important to remember that it's just a tool and its answers should be taken with a grain of salt.
Tech
Our top Core Web Vitals recommendations for 2023
Great article by Philip Walton, Rick Viscomi, Barry Pollard, Brendan Kenny, and Jeremy Wagner on the best practices to improve Core Web Vitals performance in 2023! They discuss the most important recommendations web developers should focus on and provide insights on how to improve performance for their users. 🚀📈
Processes & Frameworks
Why Tagging and Categorisation is Critical for News SEO
In this article, Barry Adams explains the importance of tagging and categorisation for News SEO. A must-read for news publishers looking to improve their SEO. 🔍
Ecommerce keyword research: A simple 4-step process that helped us reach 100,000 visitors
Great stuff by Freddie Chatt about the importance of keyword research for ecommerce sites and how to conduct keyword research in a 4 step process. He explains that keyword research is no longer just about finding high search volume keywords, but also involves considering search volumes, keyword difficulty, commercial value, keyword intent, and more. 🔥
Does redirecting trailing slash URLs to the non-trailing slash equivalent improve organic traffic?
Another SEO split-test from the team at Search Pilot. See if redirecting trailing slash URLs to non-trailing slash URLs makes a difference!
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Hi there 👋,
Some of the largest websites in the world are now using AI to write some of their content. Bankrate.com, one of the largest finance sites on the web has now started using AI to write some of its content. They're pretty transparent about it too, the AI author has the byline " This article was generated using automation technology and thoroughly edited and fact-checked by an editor on our editorial staff."
Interesting. They're doing pretty well too, check out Kevin Indig's analysis of the content!. What do you think, would you trust this content? 🤔
In other news, our Post of the Week is an interesting interview by Glen Allsopp on the success of Tooltester.com, a review site founded by Robert Brandl. The site recorded annual revenues of $3.8M USD, with just 6 employees, making it one of the Financial Times’ 1,000 fastest-growing businesses in Europe for 2022.
Until next week!
Andrew Charlton