Post of the Week
Google Calls In Help From Larry Page and Sergey Brin for A.I. Fight
Interesting! Last month, Google executives held a meeting with Larry Page and Sergey Brin to discuss the company's AI efforts and strategies to compete with OpenAI's ChatGPT.
Google Optimize Sunset
Seems a shame! 😔 Google Optimize and Optimize 360 will no longer be available after September 30, 2023 and any active experiments and personalisations will end on that date. but Google did say they'll be investing in A/B testing in Google Analytics 4
AI Content's Impact on the ROI of SEO
Great article by Wil Reynolds on the potential impact of ChatGPT on SEO and content marketing. He discusses the potential risks and ROI impacts of AI-generated content on organic search rankings, and gives recommendations on how to identify competitors using AI in their content workflows and track the performance of AI-assisted content using SEMrush's tools.
How to Write An Optimised Content Brief
An awesome guide by Andy Chadwick on the importance of planning and creating comprehensive content briefs when producing content (including how to write them with their brilliant tool Keyword Insights)
Processes & Frameworks
How to write an Amazon-style narrative memo
Tom Critchlow offers a valuable guide on how to write effective narrative memos, following Amazon's example. He highlights the importance of providing context, highlighting important points, situating opportunities in business value and providing evidence for resource allocation. He also gives tips on business writing basics. A must-read for anyone looking to adopt this format.
IndexWatch 2022: Google UK SEO Visibility Winners
IndexWatch published by Luce Rawling provides a summary of the top-performing domains in organic search in 2022 as determined by SISTRIX's Visibility Index. The article highlights major gains for media databases, positive momentum for marketplaces, search success for Shopify and heightened visibility for health sites.
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Hi there 👋,
Surprise, surprise, another AI-dominated issue this week as Google calls in Larry Page and Sergey Brin to deal with the threat of openAI. @SalluMandya has been testing out Google's chatGPT rival, LamDA, and hasn't been impressed so far though!
My Post of the Week is the The State of Technical SEO Report from Women in Tech SEO and Aira, which aggregates the insight from over 500 SEOs and 23 expert contributors. Definitely a few surprises in there, such as only 14% of technical SEOs being part of tech/engineering teams, despite 86% saying they work alongside tech/engineering teams.
And one stat we can all empathise with...31% of SEOs said it took 12 months or longer for an SEO change to be made on-site! 😬
A brilliant piece of research as usual. Check it out! 🙌
Until next week!Andrew Charlton