Post of the Week
News
How Authority Score Resists Manipulation (Data Study)
Semrush's new authority score looks pretty interesting! See how it resists spam and manipulation 💪👇
Best Practices for Paywalls and SEO
Awesome article by Barry Adams on paywall types and how to implement them. A pretty complicated area of SEO and Barry does a cracking job of making it look easy. 🙌
Content
The Future of B2B SEO is Audience Development
"Right now is the time for marketers with original thoughts that are willing to take risks to reinvent the channel and approach SEO as a brand-first audience development initiative instead of a standard and generic SEO play."
Is the future of B2B SEO audience development? See why John-Henry Scherck thinks so!
Ran Out Of Content Ideas? Use Search Console + Clustering
Andy Chadwick shares a great guide on clustering search queries from Search Console to find hidden content opportunities.
Processes & Frameworks
I have full access to Microsoft’s new AI-powered Bing. Here’s what it’s like
So what is Microsoft's new AI-powered Bing really like? See Brodie Clark's take. 👀
What Is ChatGPT Doing … and Why Does It Work?
One of the best articles I've read this year.
Even though it's a long read, Stephen does a great job of simplifying a complex topic (though some of it was over my head). 👏
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Hi there 👋,
Sorry I haven't been around! This is the longest time I've had off the newsletter since it started. It's been Crawl's busiest period ever in January and I also launched Formula God in Alpha. Nights have blended into days, and days have blended into nights 😅
It's safe to say I'm now back and getting into the weekly swing of things.
My Post of the Week is from Glen Allsopp with the most detailed analysis into affiliate SEO I've ever seen. He analysed 10,000 product review search results to determine which websites are ranking.
His findings shed light on several key questions, such as whether newly created affiliate sites can achieve high rankings rapidly, the extent of dominance of established sites like Forbes, and the prevalence of independent affiliates that attract over 1 million monthly visitors.
A must read 🔥
Until next week!
Andrew Charlton