Post of the Week
Innovation at Scale: Using a Software Development Model for Change Management
I've heard a few presentations now from Seer Interactive on how they're breaking down silos in their company. It's refreshing to hear, and from my own experience can be extremely challenging. They've now took it one step further by introducing a change management framework inspired by common frameworks in software development.
Tech
TF-Ranking: A Scalable TensorFlow Library for Learning-to-Rank
A very interesting read from the Google AI blog. Google has recently introduced a scalable TensorFlow-based library for learning-to-rank. This, I'm sure, will inspire some SEOs to build custom ranking model to try and reverse engineer Google's algorithm. I'll sit and wait.
The Cost Of JavaScript In 2018
"Byte-for-byte, JavaScript is still the most expensive resource we send to mobile phones, because it can delay interactivity in large ways."
Addy Osmani shows the cost of JavaScript on modern websites and strategies you can use to deliver JavaScript more efficiently.
Experimentation & Measurement for Search Engine Optimization
This is such a great article which completely surpasses my understanding of statistics. 🤔 That being said, you can use the framework to develop a simpler approach using Causal Inference in Python or something else.
Optimize Website Speed With Chrome DevTools
I love continuing to learn more about web performance; and the best place to get started is from Google itself. This a brilliant tutorial on using Chrome Dev Tools to audit your website, as well as helping to imitate the removal of render blocking requests directly in the console to test the impact on performance.
Tools
100+ Google Sheets Templates for Marketers
Everyone loves Google Sheets right? Now you can be a super lazy marketer and use hundreds of templated sheets from analytics to web scrapers.
Happy New Year everyone!
It's quite a techy one this week, which has been largely been driven by my New Years resolution to learn more about web performance, and programming languages in general. I'm not going to lie, it will likely be half-arsed, like most of my resolutions - but one can try. "History doesn't repeat itself but it often rhymes".
Progressive Web Apps (PWAs) are increasing significantly, and to manage and learn more about the SEO implications of them, I'm starting from the ground up. I've always hacked around with JavaScript and React, and while I'm reasonably competent, I want to re-learn without any bias. This also helps a ton when communicating with developers; you can speak on their wavelength and get their buy-in.
What are your resolutions?
Andrew Charlton