Content
The Role of E-E-A-T in Ecommerce [Slides]
At the Re:Signal Re:commerce conference, Lily Ray shared how ecommerce retailers are using expert-focused content strategies to increase their SEO visibility and establish credibility with their users. This approach prioritises expertise, authority, and trustworthiness in content creation.
Tech
The Time I Hacked Google’s Manual Actions Database
Tom Anthony, CTO of SearchPilot, and someone who has previously hacked Google, has finally revealed details of his latest feat after a decade of anticipation. In a recent article, he disclosed how he successfully breached Google's manual actions database and earned a $5,000 bounty.
Processes & Frameworks
Meaningful metrics: How data sharpened the focus of product teams
This is so cool from Erin Gustafson. Duolingo were seeing daily-active-users (DAU) stagnating after period of growth, so they refined their focus by optimising metrics that drive DAU indirectly, and developed a Growth Model that breaks down topline metrics into smaller, more meaningful segments. 🔥
Site Architecture Optimisation for Seasonality [Slides]
Areej AbuAli with some great slides on how to optimise site architecture for seasonality, including activities for before, during and after peak periods. 👏
Tools
SERP snippet preview tool
Want to see how your content might look like in search results? Sam Underwood has developed a handy tool to do just that 🔥
Structured Data Audit
Awesome stuff for Wordlift!
"Analyze the URL of your web page and find out which schema markup is used and if the structured data has been inserted correctly."
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Hi there 👋,
While it looks like Google is in a bit of a standstill with Bard (I mean, any news?), OpenAI is set to release GPT-4 this week - and it will be multimodal. Here's a pretty good tweet on what that means in laymans terms.
There has also been some awesome conferences in the last couple of weeks (that I've missed, sadly) but I've curated some of my favourite slides in this week's issue.
My Post of the Week is by Glen Allsopp who has created an outrageously detailed piece of research on how 16 companies are dominating global search results.
Here's a pretty staggering quote:
"Across 10,000 terms where affiliates are ranking, which cover products in every niche you can think of (home, beauty, tech, automotive, cooking, travel, sports, education and many more), these 16 companies ranked on the first page of 8,421 (or 84%) of them."
It also includes 44 specific insights on everything they’ve said on AI, from its impact on SEO to how they plan to use it for content creation, as well as the acquisition of various sites and their niches, and successful strategies for events.
A must read 🔥
Until next week!
P.S I'm running 15% off my Forecasting For SEO course this week. Use code 'forecast15'.
Andrew Charlton