Post of the Week
Crawl budget 101 for news publishers (with Barry Adams)
Check out Barry Adams' awesome article on crawl budget for news publishers, where he discusses the Crawl Stats report, common errors, and optimisations. 🕷
I'm using GPT-4 to help me create a public content site...[Twitter Thread]
Explore Ian Nuttall's process of using GPT-4 to generate content topics and HTML for a new public website. Discover how GPT-4 even helped create a visually appealing layout and helped source a logo!
Processes & Frameworks
Can we work with the fresh data in the Google Search Console Performance Report?
Stefan Keil explores the differences between fresh data and final data in the GSC Performance Report.
For example, did you know on Central European Time, 36 hours after the day observed, 93% of data points are final - and after 12 hours - fresh data on impressions, clicks, and position can be used with minimal deviations.
Unlearning SEO: SEO Mirages
Explore the concept of "SEO mirages" by Logan Bryant in this thought-provoking article that discusses the need to unlearn certain SEO practices. Learn about common mirages such as overemphasis on backlinks, technical audits, and Core Web Vitals, and the importance of focusing on high-impact strategies for better results.
Free SERP Keyword Clustering Tool
Want to cluster your keywords, for FREE? Try out this new tool from the guys at ContentGecko. 🙌
Meta description generator
Sam Underwood with an awesome SEO tool to automatically create meta descriptions. Just provide it your OpenAI key, your brand and USPs!
Think like a SEO PM Course Launches This Week
Adam Gent has put so much effort into the development of this course, I know it will be amazing.
He's offering a generous 10% early bird discount if you enrol early. Go get it!
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Hi there 👋,
It's been 6 months since Google's last broad core algorithm update, and last week they rolled out a new one. As always, you can check out the search algorithm history here and we'll keep you posted when we see any useful reports on the impact on sites.
In the last week, there was also the highly anticipated announcement of GPT-4. I've been fortunate enough to get BETA access, and it is similar to the previous models in many ways but doesn't seem to hallucinate as much, and the content output is far superior. If you're sleeping on this stuff, now is seriously the time to explore what LLMs can do to make your SEO processes more efficient.
To help with that, both Google and Microsoft will be embedding AI into their suite of products:
-> Google announcement
-> Microsoft announcement
Now back to this week's issue! My Post of the Week is by Ian Nuttall who shares a fascinating case study on how he acquired a $50k website, lost 50% of its traffic, and then managed to save and grow it to $6k/month. 🔥
Until next week!
P.S I'm extending my 15% offer for my Forecasting For SEO course this week. Use code 'forecast15'.Andrew Charlton