Post of the Week
Internal Links for SEO: An Actionable Guide
If you ever want to see an example of how to develop high quality content centred around your product; visit the Ahrefs blog. This is another perfect example from Joshua Hardwick, who shows how to set up the the ideal link structure, which coincides with their recent internal links product update. Fantastic!
Content
How to Optimise for Searcher Intent (Complete Guide 2019)
'Searcher intent' appears to be the biggest SEO buzzword of 2019. Well it might be a bit of a trendy phase, but it's more important than ever. In 2019 we need to throw traditional keyword research in the bin, and focus on the user.
Tech
Demystifying discoverable web apps (From a Dev at Google)
Always interesting to hear insight and advice from Googlers. In this video, Martin Splitt, a developer at Google, explores how to make web apps discoverable in search.
An SEO Guide to URL Parameter Handling
Parameters can cause endless duplication headaches. They're also pretty ugly.
Fortunately, there are a whole host of ways to handle parameters on your website. Jes Scholz shows you through the best of this in this fantastic article.
Bandwidth or Latency: When to Optimise for Which
Probably one of the best articles I've read on bandwidth and latency. Period.
Why Perceived Performance Matters, Part 1: The Perception Of Time — Smashing Magazine
One of my favourite articles on how to learn to optimise for perceived performance. Featured in my introduction!
Website Migrations: The Ultimate Guide to Successfully Manage Them
Another smasher from the team at ContentKing. They run through each step of the migration process with a load of insight from SEO experts such as Barry Adams, Aleyda Solis, and Cyrus Shepard. Migrations are something we routinely have to go through as SEOs, but they seldom get easier. If you're just starting out, this should certainly help you get your due diligence right!
I'm banging the drum of web performance again this week. Mainly because it interests me, but also because I don't really know where it fits?
I've been doing SEO for some time now, from SMEs to enterprise clients, working with development teams both in-house and external. And still...I'm confused as to who truly owns page speed optimisation.
Don't get me wrong, for some of the largest clients, there are front-end teams that take care of this stuff extremely well but If we take those guys out the equation, there's a widespread under-appreciation of web performance.
For the majority of clients, I think this can ultimately sit with us. We just need to get better at it, and the only way we can do that is to learn from the best out there. To get you started, I've featured one of my all-time favourite 3 part blog post series this week on Why Perceived Performance Matters. The article uses principles of psychology to understand user's perception of page speed, and how we can optimise for it.
Andrew Charlton