Post of the Week
Tech
How to Open Multiple Instances of Screaming Frog on Mac
Did you know you can open multiple instances of Screaming Frog...well now you diddly do. Check out this tutorial and ramp up your crawls!
PageRank and CheiRank Calculated from ScreamingFrog Crawl Data and Moz API Data
This is so so cool. JR Oakes has created a script which uses Screaming Frog and Moz API data to create proxy PageRank and CheiRank metrics.
A Technical SEO Guide to Lighthouse Performance Metrics
This is a comprehensive guide from Jamie Alberico on understanding Lighthouse performance metrics, and how to act on the numbers. Jamie also provides a cool snippet of code for tracking Time to First Interactive in Google Analytics. Check it Out!
Processes & Frameworks
An SEO’s guide to site architecture
Another cracker from Richard Baxter on solving site architecture issues. This post has some of the best site architecture best diagrams I've seen, which help simplify a complex concept.
Sorrrrrrrrryyyy, I've had a week off the Weekly SEO. Now I'm back at it and have a delightful array of posts.
Our Post of the Week comes from Chris Green of StrategiQ, and the following quote does a brilliant job of summing the post up:
"The minute you stop being aware you need to improve your knowledge, skill or understanding of SEO, is the moment you start being incompetent."
According to Chris, unconscious incompetence is when you stop thinking critically about your actions. Of course there are core incompetencies such as leaving a sitewide noindex on a website, but the moment you stop being curious is when things really start to get destructive.
As SEOs we should be curious about recreating results, curious about reviewing outcomes, and curious to understand the inner workings of search engines. To help you kickstart your critical thinking, it's worth reading over, and perhaps following, a great framework I've recently been introduced to; Paul-Elder Critical Thinking Framework.
Cheers to being curious 🍺
Andrew Charlton