Post of the Week
Strange Attraction: How to generate leads for an independent consulting practice
This isn't something I usually post, but it caught my attention. Tom Critchlow compares the inflow of leads into his consulting business with the principles of chaotic systems. Some very interesting insight here worth reading all the way through!
Content
Google’s Natural Language Processing API Tool for SEO
Dixon Jones walks through how to use Google's Natural Language API to help define a numerical measure for evaluating 'good content'.
Tech
Empowering a New Generation of SEOs with Python
Hamlet Batista is a big advocate of using Python for SEO, and in this short article illustrates how Python can empower SEO practitioners to automate repetitive tasks, experiment, and solve complex problems.
Log File Analysis For SEO
I loved this short article on log file analysis from Ian Lurie. He explains how to use Grep to turn a 20-gigabyte log file to a one-gigabyte log file before analysing the logs in Screaming Frog Log File Analyser.
Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile - Search Engine Land
If you use JavaScript to publish content, this article by Glenn Gabe is for you.
Wow, I can't believe I'm 30 issues in and still going.
In the last week or so, I've been developing a Node.js app inspired by AJ Kohn's post on Query Syntax. The app compares the search results of a group of related keywords to a primary keyword's search results and evaluates the percentage of results that match. By running this, I can conclude which keywords are really related, and the others which require a dedicated piece of content.
The reason for introducing you to my app is because I've learned some basic Node.js programming in a short period of time, just by having a problem that I needed to solve.
If I can do it, you can too. If you have a complex SEO problem you need to solve, start by learning a programming language and getting involved in the community. There's an article I've featured this week by Hamlet Batista which reiterates that point, and advocates data science and programming in the SEO community to empower people to be more data-driven.
Andrew Charlton