So a new patent has been granted from Google which describes how search behaviour may influence rankings. hmm. interesting 🤔

And to think it was only in February where Gary Illyes pretty much disputed this. He said they were only used in evaluations, this patent suggests otherwise.

Please read Bill Slawski's brilliant analysis of the patent, but for those who want an extremely brief summary, here goes:

• It looks as though Google is using a 'rank modifier engine' to understand the length of time users view a page and then weight it according to the query, or category of query.

• The patent describes how clicks are tracked and transformed to then be used to re-rank future search results.

What do you believe?

Andrew Charlton



Case Study