Post of the Week
Content
Bullshitter's Guide to Content [Slide Deck]
This is such a great deck by Russ Jones on his approach to an 'oh shit' situation. We've all been there when a client asks where a piece of content is, and we've totally forgot. In this case, Russ smashes it out of the park in 24 hours.
Exponential ROI through SEO-focused Content Strategy [Slide Deck]
Another slide deck featured this week. This time from Danny Goodwin with a great deck on why and how you must improve or remove your old content.
Tech
50+ Data Studio Templates
This hugeeee resource by sheets for marketers should include any Google Data Studio dashboard you need across SEO, content, eCommerce and more. 👍
Case Study
Ranking Multiple Times in Google — How Voucher White Label Sites Dominate the Results
Now this is interesting! How tabloids such as the Daily Mail are using white labels to rank for the most searched voucher keywords.
So a new patent has been granted from Google which describes how search behaviour may influence rankings. hmm. interesting 🤔
And to think it was only in February where Gary Illyes pretty much disputed this. He said they were only used in evaluations, this patent suggests otherwise.
Please read Bill Slawski's brilliant analysis of the patent, but for those who want an extremely brief summary, here goes:
• It looks as though Google is using a 'rank modifier engine' to understand the length of time users view a page and then weight it according to the query, or category of query.
• The patent describes how clicks are tracked and transformed to then be used to re-rank future search results.
What do you believe?
Andrew Charlton