Post of the Week
Content
Hacking search intent ranks you 4 positions higher in Google
I love this post from Andreas Voniatis of Artios. Artios have created an intent API which looks at content in the SERPS and on-site to determine which keywords share the same search intent.
Tech
How to use google advanced search operators
This post by Dave Elliott from Builtvisible describes some basic search operators before explaining how they can be used for technical audits. Decent!
Cloudflare HTML caching case study: 28% page speed improvement
HTML caching via Cloudflare sounds a lil' risky with dynamic sites but this post from Eoghan Henn highlights some of the complications and Cloudflare's caching solutions which have helped improve load times by 28% on an eCommerce website.
185 Point SEO Audit Checklist for 2019
This is the best technical audit checklist I've seen online since Distilled's update in 2018. Transparency into process such as this by Andy Drinkwater is what drives the industry on.
Tools
Get Google To Index Your Website Instantly Using the Indexing API
Ohhhhhhhh now this is interesting! 🔥 RankMath has added Google's new indexing API to their Wordpress plugin. Google recommends that you only use this for Job Posting and Live Streaming websites, but heeey, you do you!
Hello. It's been a while. I should really be calling this the 'sometimes weekly SEO' but in fairness, this time I have an excuse; I got married 💍
Well, I've timed this issue perfectly as Google has just pre-announced a core algorithm update at the time of writing. That's slightly odd, and scary. Please reply to this email if you've seen anything interesting.
This update has made selecting our Post of the Week rather easy - in fact it's a tweet of the week. Check your rankings and stay safe people. ⚠️
Andrew Charlton