Post of the Week
How Google Search Ranking Works – Darwinism in Search
Following the SMS Sydney conference, Jason Barnard theorises how Google Search ranking works based on comments from Gary Illyes. One of the biggest things I took from the post is how Gary may have suggested the total ranking score has an upper limit of 2 to the power of 64. This interesting because one low score out of multiple factors could have significant consequences on the total score... Check out this fantastic post for more insight.
SEO for Web Engineers: 38 Hard-Earned Lessons and Tips
"Engineers have a responsibility to understand their role in SEO, and likewise, those who work with engineers have a responsibility to partner with them." Loved some of the tips from this post; open and honest, and straight to the point.
Content-Driven Link Building - What Does Good Look Like? (Presentation)
Just watched this one. Paddy Moogan and his team at Aira analysed all of their content-driven link building campaigns from the past 2.5 years. Super interesting and worth a watch!
Can "Big Content" Link Building Campaigns Really Work?
The SEO landscape has gotten a lot more complex over the years but in this post Will Critchlow proves that content-driven link building campaigns can still move the ranking needle in 2019.
Can You Measure Link Building ROI? 11 Experts Gave Me Their Opinion
Link building is hard, right? And even harder to measure ROI. Check out some expert opinions on the return of link building campaigns, and whether ROI is even possible to predict.
Checkbot tells you how to fix your site's SEO, speed & security (Chrome Extension)
A pretty cool Chrome extension for crawling and analysing 100s of pages in minutes for broken links, duplicate content, invalid HTML, insecure forms and more.
Something funny happened last week. The Geniuses from genius.com put "red handed" in morse code in one of their lyrics to prove that Google was scraping their content. Brilliant 😂 Check out Rand's post on it here.
I curate posts I like at random, but for some reason this week it appears we have a link building heavy list.
You should really check them out though.