Tech
How to get a 100% Lighthouse performance score
Three of my team visited SearchLeeds last week and there were two brilliant talks on page speed by Polly Pospelova and Luke Monaghan. This post is a brilliant recap on Polly's talk and how they improved performance on their own website.
How to Mine the SERPs for SEO, Content & Customer Insights
Super insightful post by Rory Truesdale on how to analyse the language of the SERPs at scale using Python to better understand the needs and desires of potential customers.
10 Basic SEO Tips to Index + Rank New Content Faster (Whiteboard Friday)
Interesting Whiteboard Friday by Cyrus. He introduced me to a couple of things I didn't know too, or at least have forgotten over time. For example, do you submit your sitemaps to google.com/ping to queue your sitemaps for crawling?
Tools
A new visual sitemap creator & generator too
This is cool. Automatically generate a sitemap from any website in seconds. 🔥
Our Post of the Week is another report by Rand of SparkToro. With the help of Jumpshot and their clickstream data they've analysed where users click following a search on Google. Unsurprisingly, the results are pretty grim for organic with CTR falling by more than 13% to 47.4% in the last three years.
If you're more of an optimist, the 12% rise in zero-click searches in the past three years could be seen as an opportunity for brands. Despite falling organic CTRs, Google is still driving 10x more traffic than the next best digital channel; SERP features will continue to be an opportunity to increase brand awareness.
Andrew Charlton