Our Post of the Week is another report by Rand of SparkToro. With the help of Jumpshot and their clickstream data they've analysed where users click following a search on Google. Unsurprisingly, the results are pretty grim for organic with CTR falling by more than 13% to 47.4% in the last three years.

If you're more of an optimist, the 12% rise in zero-click searches in the past three years could be seen as an opportunity for brands. Despite falling organic CTRs, Google is still driving 10x more traffic than the next best digital channel; SERP features will continue to be an opportunity to increase brand awareness.

Andrew Charlton