Post of the Week
The Road to 1M Organic Visits [A Content Marketing Case Study]
This hub by G2 is so bloody insightful - more companies should do this on their road to success. Their guide includes 8 chapters from topic clustering to conversion strategy!
Content
The Unspoken Golden Rule of Content Marketing
This one from Tim Soulo, CMO at Ahrefs. What Ahrefs has done with their blog is incredible; it's the epitome of what a good blog should be - quality content that ultimately links back to their product.
All SERP Features 2019: 37 and counting!
I spotted this in June by Page Hobart and it appears to have been updated since then. It's a glossary that lists 37 different SERP features. 🔥
Tech
SMX replay: SEO that Google tries to correct for you
Interesting one this. A replay of Patrick Stox's insight at SMX Advanced Seattle on SEO responsibilities that Google is already correcting for us.
Outreach
All Links are Not Created Equal: 20 New Graphics on Google's Valuation of Links
This is a cracker from Cyrus. The post contains some of the most easiest to understand diagrams on the power of different links I've seen. It's a must read for all you outreach folk.
Case Study
Tracking 60 Successful Online Businesses: A Google Algorithm Update Approach
I don't think enough of our time is spent analysing other business successes. Fortunately we've got bloggers like Glen Allsopp doing just that; he's analysed the organic success of 60 wonderful companies.
Howdy Weekly SEO fans. <- kinda stole that one.
Really great issue this week, with posts from the likes of Glen Allsopp, Cyrus Shepard, and more!
Some of you may have noticed the sponsorship link in the menu. I never really thought this would happen when I started, but recently I've had a few sponsorship requests, so I thought I'd make it a little more formal. 🤓 There's some strict guidelines around this though, so sponsored posts will still need to provide value.
Enjoy the issue!
Andrew Charlton