Post of the Week
See Anyone's Google Analytics
It's a difficult one to get your head around, but Nacho Analytics can, somehow, pull in your competitors GA data. I've also tested the tool, and whilst it doesn't provide mobile data at all, I was seeing around 30-40% of desktop data when comparing to the same actual GA property. Not bad!
How to Earn More Links: Adding Context to Content Analysis
The team at Ahrefs have churned out yet another great blog post. This time, on how to discover content overachievers from competitors, that'll help you generate content ideas to earn more links!
15 Site Architecture Tips for Performance SEO: Master Guide
This is one of the most comprehensive guides I've ever read on website architecture. In his guide, Cyrus Shepard, looks at all aspects of site architecture, from content hubs to reducing link bloat.
Using Google Data Studio for a more actionable Google Search Console Performance [Dashboard]
Even though the new Google Search Console interface is a large improvement on the last, it does have some limitations. Aleyda has created a Google Data Studio report to overcome these limitations and get more out of your Google Search Console data.
Do more with Google Search Console data
I came across Sanity Check last week for the first time, and tested it across several of my clients. The tool, as the title suggests, lets you do more with your Google Search Console data. You can discover page 2-3 keyword opportunities, test changes against control variables and even scale page speed testing across your key pages. It is a paid tool, but it comes with a 14 day free trial.
There were some exciting updates last week to Google Search Console! Google has now rolled out the link report into Beta, and we can now verify our properties automatically with Google Analytics. About time. 😌
Continuing with the theme of new tools and features, this issue includes 3 great tools I stumbled upon last week. The first, and my Post of the Week, comes from the guys at Spyfu who have just recently released a new tool called Nacho Analytics. 🌮 Just as brilliant as the name, Nacho literally lets you see your competitors Google Analytics data. Enjoy!Andrew Charlton