This is so so good! Nick Kolenda argues persuasive copywriting is both art and science. He highlights 31 copywriting tips, backed by academic research, to help you maximise the persuasiveness of any message.
Another newsletter for you to subscribe to! I'm really enjoying this one by Mark Porter, Head of Content at Screaming Frog. He highlights must see content, PR stunts, must read articles and more. I particularly enjoyed his nostalgic issue recently, looking at some of the highest performing pieces of content/infographics from the past.