Post of the Week
Google's March 2019 Core Update - Full Analysis Of Over 1,700,000 Pages — Traffic Research
This one was sent to us by a Weekly SEO subscriber, Alex. Thanks very much 👍
I always love, and appreciate it, when someone puts so much effort into a piece of research. Eric Lancheres analysed 1.7M pages, 3000 individual keywords and over 380 factors to better understand the impact of the core algorithm update in March. Check it out!
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Evergreen Content: What It Is, Why You Need It and How to Create It
Content that stands the test of time is so important in SEO. We should all aspire to create content that is evergreen in nature. Content that continues to get both backlinks and organic traffic over time. To help you get started, the guys at Ahrefs have put together a handy guide on everything from finding evergreen topics to keeping content relevant.
Content
31 Copywriting Tips Based on Psychology
This is so so good! Nick Kolenda argues persuasive copywriting is both art and science. He highlights 31 copywriting tips, backed by academic research, to help you maximise the persuasiveness of any message.
Content Curated (Newsletter)
Another newsletter for you to subscribe to! I'm really enjoying this one by Mark Porter, Head of Content at Screaming Frog. He highlights must see content, PR stunts, must read articles and more. I particularly enjoyed his nostalgic issue recently, looking at some of the highest performing pieces of content/infographics from the past.
Tech
Google’s robots.txt interpretation is as flexible as a ballerina
A couple of weeks back Google made some headlines when they announced their robots.txt parser was now open source. The ContentKing team have been playing about with the open-sourced robots.txt validator and I think you'll be surprised at the leniency of their parser. Good work guys 🔥
Tools
GSC: URL Performance Report Deeplink
This is really neat. A Chrome extension which takes the webpage you're looking at and opens the performance report in Google search console to the relevant page.
Well ladies and gents, it's almost a year since I first launched The Weekly SEO. I've been curating the best articles in SEO almost every week, and it's testament to the passionate folk in our industry creating engaging content I want to read and share.
A year in curation has inspired me to start writing myself. In August's issue on the 5th (a date that'll mark our first birthday), I'm hoping to share my first piece of content on how to deliver better SEO strategies, using lessons from world-renowned consulting firms.
Wish me luck 🤞
Andrew Charlton