Post of the Week
The Rich Barton Playbook for winning markets through Data Content Loops
This is a post from April that I spotted on Twitter, and wow, what a read!
Richard Barton is the founder of three household names in Expedia, Glassdoor, and Zillow, all valued over $1 Billion.
Check out this article to understand how Barton used a playbook of building data content loops and dominating search to achieve multiple billion dollars wins.
Robots.txt: The Ultimate Reference Guide
The guys at ContentKing call this the ultimate guide to the Robots.txt, and I believe them.
This post includes everything from best practices and examples, to expert insight from the likes of Kevin Indig, Barry Adams, and Dawn Anderson.
There's An Underground Economy Selling Links From The New York Times, BBC, CNN, And Other Big News Sites
I don't normally post news articles, but this is super interesting research by BuzzFeed News. They found dozens of examples of link hijack schemes aimed to secure links from the likes of The New York Times, BBC & CNN. Scary stuff! 😟
Processes & Frameworks
17 Ways to Improve Your SEO in 2019
I'm pretty sure this is Brian Dean's first feature on The Weekly SEO. He's such a smart SEO and is one of the reasons I got into the industry. This isn't a standard, boring listicle post - there'll be a technique in there you haven't tried before. Check it out! 💪
Cyrus Shepard Presents the Best Articles to Learn SEO
When Cyrus talks, we listen. In this guest article, he shares 7 of the best articles to learn SEO 🔥
Pathing in Google Analytics
Goodbye Behaviour Flow, hello Pathing. Dig into this post by Google's Krista Seiden on all of the cools new things you can do to better analyse the paths that visitors take on your website and apps.
It's been a year since I launched this thing, and while I haven't published an issue every week, I've still managed to curate a lot of seriously great content. Thanks to everyone who's subscribed and stayed to read the next issue; you're the best!
To celebrate a year in content curation, I was supposed to launch my first ever blog post on SEO strategy. Sadly, due to work commitments and staring blankly at a screen, I'm still working on it. Bear with me.
I am really excited about it though; to understand some of principles I'm using to inspire better SEO strategies, please read this and take a deep dive into Elon Musks' problem solving process.
Enjoy this week's issue - it's a good one!Andrew Charlton