Post of the Week
Content
How to Turn Your Old Articles into Successful Long-Form Content
Ann Smarty describes multiple ways to transform your old content into successful long-form content. There's some interesting tools featured in this post too which you mightn't have used before!
Tech
I am Aleyda Solis, SEO Consultant & Founder at Orainti. AMA.OC
This is a great AMA on Reddit from Aleyda Solis, with a thread of around 57 comments on international SEO, remote working, how she gets clients, and more! 🔥
Experimenting With Link Rel=preconnect Using Custom Script Injection in WebPageTest
Dam, I didn't even know you could inject custom scripts in WebPageTest 💡 Andy Davies shows how the preconnect Resource Hint can be a great way to speed up content that comes from third-party origins.
Render Budget, or: How I Stopped Worrying and and Learned to Render Server-Side
Render budget exists, just like crawl budget. Check out this post by ex Googler Kazushi Nagayama to understand why you might want to reconsider rendering client-side if you'd like your URLs to be indexed quickly.
Tools
The Ultimate SEO Audit Playlist
And....Just for a bit of fun. Sam Marsden asked Twitter what the best songs are to listen to in the midst of an SEO audit, and Twitter replied. 🎵
Hello, Bonjour, Ciao!
It's a bit of a techy issue this week, with posts on client-side rendering and experimenting with WebPageTest. Not too worry though content folk, there's a smashing post on long-form content from Ann Smarty.
If you haven't seen already, Rand has relaunched the Ranking Factors Survey, which aggregates data on how you think Google works. The more data he can get, the better this report will be, so please offer your opinion - I don't believe there's long left.
👇
Andrew Charlton