Post of the Week
Less than Half of Google Searches Now Result in a Click
"In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks." Scary statistics, but how do you use this as an opportunity?
Stripping and Rebuilding a URL Structure for Migration Testing
Mapping out redirects is a laborious task. Fortunately, this article by Sam Partland shows how to use Excel or Google Sheets to strip down existing URLs, and then rebuild the existing URL into their new formats.
The Do’s and Don’ts of Chasing for a Link
Have you ever bagged a piece of coverage only to find out that they haven't linked to your client? How should you best approach journalists when this happens? Mark Porter explains.
Processes & Frameworks
SEO Strategies for Different Business Models
On the topic of SEO strategies...this is a brilliant post by Kevin Indig on how to differentiate your approach depending on the business model. Check it out! 💡
Hi there folks! What, it's a Tuesday?
It was a bank holiday in the UK yesterday, so I thought I'd hold off until everyone was back at work. It's a bit of a special issue for me this week, as I've eventually finished my article. For those of you who are avid Weekly SEO fans, you'll know I've been writing this for long over a month now, and trying to hold myself accountable to a deadline - it didn't work. 😞
Despite being a sloooooooow writer, I've really enjoyed the process. I was originally going to post the article on Medium, but being the indecisive guy I am, I asked Twitter what I should do. They said to create my own blog, so that's what I've done. In a rather 'mediumish' minimalist style.
In all seriousness though, I hope you enjoy the article. I'm super nervous for putting my thoughts out in the open, so please let me know what you think. ❤️
Link below.Andrew Charlton