Post of the Week
Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs
Remember that survey you filled in a couple of issues ago? Here's the results. Some of them are, well, interesting. 🤔
"Impressions” is an Undervalued SEO KPI
and...not a truer statement was said. Impression data can be used for a variety of reasons; Distilled's Tom Capper describes five.
A 5-Step Guide to Diagnosing Technical SEO Problems
I enjoyed this one by Alexis Sanders. There's quite a lot of similarities with my article on understanding problems and developing hypotheses. If your website is in technical SEO flames, this is for you. 🔥
The Website Quality Audit · Coding is for Losers
An automated website quality audit looking at technical, content and architectural factors. There's also a presentation on it here.
Processes & Frameworks
A guide for B2B SEO
Dom Woodman with a very interesting post on B2B SEO. Sales funnels are longer, there are more decision makers, and the number of customers are different in B2B vs B2C - it's a completely different story.
Guess who's back, back again. (Sorry)
I've had a week off from work, which sadly means a week off from my newsletter. My time off also coincided with BrightonSEO which I missed (again!).
Fortunately my colleague Bethanie Dennis was there repping our new agency. Despite not attending, I’ve still managed to flick through most of the decks and picked out my favourite from Aleyda Solís as Post of The Week. Among many other great presentations, the deck by Carrie Rose is also one to share with your teams.Andrew Charlton