I enjoyed this one by Alexis Sanders. There's quite a lot of similarities with my article on understanding problems and developing hypotheses. If your website is in technical SEO flames, this is for you. 🔥
Dom Woodman with a very interesting post on B2B SEO. Sales funnels are longer, there are more decision makers, and the number of customers are different in B2B vs B2C - it's a completely different story.