Post of the Week
How to Automate Pagespeed Insights For Multiple URLs using Google Sheets
This is really neat. With just a G sheet, a free Google API key and list of URLs, you can have your very own automated pagespeed insights report, courtesy of James McNulty 🙌
Tech
Utilizing the power of PowerShell for SEO
Another one from BrightonSEO which I need to share. Mike Osolinski shows how you can use PowerShell for everything from crawling websites to automating website interactions.
Catching SEO errors during development using automated tests
I always learn something new from Hamlet Batista. This time he walks through how to build automated tests that catch SEO errors during development. He also shares some further resources to learn more!
Excel Formulas for SEOs: Extracting URL Strings
Ready to use excel formulas for SEOs by Fiona Soum 🔥
Processes & Frameworks
How To Effectively Manage Your SEO Team: Asking Experts
This isn't my typical curated post, but I enjoyed this one by Stacy Mine at Serpstat. With comments from experts such as Robbie Richards, this article dives into what it takes to effectively manage your SEO team.
Good morning, afternoon, evening depending on where and when you get this!
It’s a rather techy issue this week, with posts discussing automating pagespeed reports and how to run ScreamingFrog from the command line. There’s no rhyme or reason to it, I just curate the best stuff I read people!
Despite this, I find myself straying from the land of technical SEO at the moment, and instead digging into other industries and subjects. I’ve recently stumbled upon a book by Barbara Minto that you should check out. Using her Pyramid Principle, it will help to maximise the effectiveness of your communication. As SEOs, we’re often guilty of jargon fuelled presentations; this book will help you to take a step back and structure your thinking.
Andrew Charlton