Hey there!

I’m a big fan of Think with Google, and the article featured in this week’s issue really grabbed my attention.

In SEO we talk a lot about search intent but often forget that there’s an underlying need driving that intent. Google‘s research found that there are 6 needs that drive search intent: Surprise Me, Help Me, Reassure Me, Educate Me, Impress Me and Thrill Me. These needs were found to have a huge impact on search, from the length of the search query to the volume of search iterations.

Check it out and use the article as a reminder to focus on the consumer’s needs first - to add context to keywords.

Andrew Charlton

Post of the Week




Processes & Frameworks