Post of the Week
How To Do Keyword Research in 2020
Nick Eubanks has put together an awesome guide on how to do keyword research in 2019. He describes how to use Ahrefs to export keyword data before manipulating it in Google Sheets. This is super thorough, and well worth reading all the way through!
My notes from the Gary Illyes Q&A @ Bay Area Search
Kevin Indig has taken some time out to publish his notes from the fascinating Q&A with Gary Illyes, hosted by AJ Kohn.
Intro to SEO Competitive Analysis 101 [Whiteboard Friday]
An interesting Whiteboard Friday by Cyrus, who describes an approach to competitive analysis using a content gap analysis, link gap analysis, and top content analysis.
An Introduction to Python for Technical SEO
I believe this is Ruth's An Introduction to Python for Technical SEO first post on Search Engine Journal - and what a great start!
If you're looking to get into Python for technical SEO this is for you! 💡
Processes & Frameworks
How consumer needs shape search behaviour and drive intent
Mentioned in my summary, Justin De Graaf, Head of Ads Research and Insights at Google, explores the underlying needs behind search intent.
I’m a big fan of Think with Google, and the article featured in this week’s issue really grabbed my attention.
In SEO we talk a lot about search intent but often forget that there’s an underlying need driving that intent. Google‘s research found that there are 6 needs that drive search intent: Surprise Me, Help Me, Reassure Me, Educate Me, Impress Me and Thrill Me. These needs were found to have a huge impact on search, from the length of the search query to the volume of search iterations.
Check it out and use the article as a reminder to focus on the consumer’s needs first - to add context to keywords.Andrew Charlton