Howdy SEO friends.

If you haven't been living under a rock for the past few weeks, you'll know that Google is now applying BERT models to Search. BERT will help better understand 1 in 10 search queries in the US and will then be deployed across more languages and locals over time (though it's live across featured snippets in the two dozen countries where featured snippets are available, according to Google).

Here's some of the best articles/videos on BERT I've found:

How to Optimise for the Google BERT algorithm update? - by Ross Tavendale

BERT is now part of Google Search, so let’s understand how it reasons - by Aalok Shanbhag

Andrew Charlton

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