Post of the Week
How we optimized our Crawl Budget by removing 72% of Skroutz indexed URLs while growing to 30 million sessions
This is such a fantastic case study of how the team at Skroutz, the leading price comparison search engine and marketplace in Greece, optimised their crawl budget. It's an unbelievably detailed case study, and Vasilis Giannakouris describes all of their learnings and results.
MKGO 2020 - An incredible one day digital marketing conference in Milton Keynes
MKGO takes place on March 20th 2020, bringing together nine of the world’s leading digital marketing experts - including Rand Fishkin, Britney Muller, Wil Reynolds & Areej AbuAli - into the ultimate single day “single track” conference. Tickets are currently at the early bird rate of £199 with a limited number remaining.
Redefining Keyword Opportunity Analysis With Ahrefs & Python
I'm a big fan of the content James Phoenix is publishing at the moment. In this post he models the relationship between Ahrefs keyword difficulty and referring domains to develop a keyword opportunity analysis formula. Seriously great stuff.
Processes & Frameworks
Great product features are key to SEO traffic for large sites
Kevin Indig shows us how great product features are key to SEO traffic for large sites, and how SEOs can identify these features and bring them to product teams. There's also a helpful framework Kevin uses for finding new keywords and product features called “jobs-to-be-done” by Clayton Christensen which is great.
Extract the crawl graph data from search console - A bookmarklet
What the title says 🔥 - by Dom Woodman
Empower your Search Results with Free Chrome Extension [BETA]
A free chrome extension which shows you:
- search volume of the query
- domain estimated traffic
- similar keywords and associated search volume
- backlinks and visibility correlation
Site Kit is now available for all WordPress sites
Site Kit, Google's official Wordpress plugin, is available for everyone to install from the WordPress plugin directory. Google Search Console, Google Analytics, PageSpeed Insights, and AdSense metrics can now all be viewed from within Wordpress.
Howdy SEO friends.
If you haven't been living under a rock for the past few weeks, you'll know that Google is now applying BERT models to Search. BERT will help better understand 1 in 10 search queries in the US and will then be deployed across more languages and locals over time (though it's live across featured snippets in the two dozen countries where featured snippets are available, according to Google).
Here's some of the best articles/videos on BERT I've found:
How to Optimise for the Google BERT algorithm update? - by Ross Tavendale
BERT is now part of Google Search, so let’s understand how it reasons - by Aalok ShanbhagAndrew Charlton