Good morning!

It's conference time, and while I can't get to most (particularly those in the US), I do love reading through the decks, and often get a lot more out of them than I do reading a blog post.

Fortunately, Cyrus Shepard shared 8 fantastic decks as part of a mega thread, which are absolutely worth exploring!

One of those was a deck by Aleyda Solis on developing SEO audits that maximize growth; our Post of the Week. Most audit processes I see shared across social media are standardised for every client. Rather than this blanket approach, Aleyda shows you how to develop audits that are strategic and based on an understanding of the client's business, context, capabilities and resources. Check it out below!

Andrew Charlton