Post of the Week
News
Notes from Google’s Webmaster Conference Mountain View: Product Summit 2019
The Google Webmaster Conference Product summits are there to help website creators understand how to optimise their sites for Search. Jackie Chu notes her highlights from November's summit, covering everything from rendering to core ranking. Super interesting!
Tech
Calculate Readability Scores For Content
Simo Ahava describes a way to use Google Tag Manager to create readability for your content and then send the data to Google Analytics.
JavaScript is More Popular Than You Think
According to Onely, as much as 80% of popular US-based e-commerce stores use JavaScript to generate crucial content. JavaScript is indeed, more popular than you may think.
Outreach
100 Free Data Sources for Content and Digital PR Campaigns
This is a great resource from Rebecca Moss listing 100 free data sources to use in your digital PR campaigns.
Tools
AlsoAsked.com: Discover and visualise the questions people are asking
AlsoAsked (currently in Alpha) takes your search query and shows you what 'People also Ask' by grouping questions visually into topics. Seriously cool tool!
Good morning!
It's conference time, and while I can't get to most (particularly those in the US), I do love reading through the decks, and often get a lot more out of them than I do reading a blog post.
Fortunately, Cyrus Shepard shared 8 fantastic decks as part of a mega thread, which are absolutely worth exploring!
One of those was a deck by Aleyda Solis on developing SEO audits that maximize growth; our Post of the Week. Most audit processes I see shared across social media are standardised for every client. Rather than this blanket approach, Aleyda shows you how to develop audits that are strategic and based on an understanding of the client's business, context, capabilities and resources. Check it out below!
Andrew Charlton