Post of the Week
Content
How to Write a Blog Post That Ranks High: 13 Steps for Writing SEO Articles (plus, high-speed video)
Andy Crestodina, introduces the Bob Ross approach to creating a blog post! 🎨
Processes & Frameworks
Bulk Generating Page Titles in Google Sheets (and Excel!)
Loved this post! For large websites it can be particularly useful to scale page title generation. Sam Partland shows you how to do this in Excel, whilst maintaining high quality.
Tools
Go beyond keyword research. Beat Your Competition With AI Content Analysis
This looks like an interesting feature of A/B Rankings worth checking out! Using NLP analysis powered by IBM's Watson AI, the tool compares your content against popular topics and entities from top ranking search results in your industry.
Happy Monday!
Our Post of the Week comes from AJ Kohn with some unbelievable research and analysis on image search traffic.
Google has made it almost impossible to track image traffic in Google Analytics, which AJ Kohn claims is causing sites to allocate resources incorrectly and even make bad decisions about product and design. With the proliferation of visual search in recent times, and the growth expected in the next decade, this hidden data is going to continue to worsen the decision making of marketers. Annoying right?
What's really cool about the post is that AJ Kohn provides a simple equation to help you understand what your real conversion rate would be without image search. It may surprise you/make you hate on Google.
Enjoy!
Andrew Charlton