Happy Monday!

Our Post of the Week comes from AJ Kohn with some unbelievable research and analysis on image search traffic.

Google has made it almost impossible to track image traffic in Google Analytics, which AJ Kohn claims is causing sites to allocate resources incorrectly and even make bad decisions about product and design. With the proliferation of visual search in recent times, and the growth expected in the next decade, this hidden data is going to continue to worsen the decision making of marketers. Annoying right?

What's really cool about the post is that AJ Kohn provides a simple equation to help you understand what your real conversion rate would be without image search. It may surprise you/make you hate on Google.


Andrew Charlton

Processes & Frameworks