Post of the Week
Content
How Google's Distinguishes between Good & Bad Content
I enjoyed this read from Mordy Oberstein. In his post he looks at how Google may be training its machine learning properties to define what good and bad content looks like, before profiling various health sites to understand some more about good and bad indicators in a vertical.
A Repeatable Content Generation Process that Generated Over 100,000 Search Clicks in Less Than 12 Months
I didn't attend the Pint-Sized Marketing meetup, but clearly I've looked over most of the slides (because I'm a nerd). I particularly enjoyed Matthew Kay's slides on their in-depth content briefing process at Aira. Brilliant!
Tech
Site Architecture & Crawl Visualisations Guide
If you haven't yet used Screaming Frog's crawl visualisations, this is a great guide by the team at Screaming Frog on their tree graphs and force-directed diagrams.
Managing Successful SEO Migrations
Dan Taylor with a pragmatic guide to managing successful SEO migrations.
Goooood morning!
Despite having a bit of a bad day at the office over Black Friday, Yoast, and Jono Alderson in particular, always post stellar content. This week, I've featured Jono's latest piece as our Post of the Week, which emphasises the need to craft resources, not just good content, to stay ahead of the curve.
Enjoy!
Andrew Charlton