This is such a cool article by Kristin Tynski. She trains a machine learning model to classify intent at scale up to 80% accuracy! Seriously impressive and an innovative approach using some existing scripts.
Another feature for Hamlet Batista. This one will help you match 404 URLs at scale by cleverly converting URLs to phrases then using a neural matching approach 🔥
Want to understand what has really changed in your Google Analytics data with the release of ITP 2.1 and 2.2? This is a super insightful guide by Marieke Pots which also includes a free Data Studio tool to evaluate the impact on your data.