Good morning! 👋

Our Post(s) of the Week is a double whammy from Seer Interactive. I've seen their founder Wil Reynolds speak several times at SearchLove, and I'm a big fan of their work generally. I recently stumbled upon Zaine Clark's article on the importance of internal links and loved his experimentation methodology, using a dashboard built with Power BI, to identify linking opportunities and to test their hypotheses at scale.

They've also described how you can build their tool here:


Andrew Charlton