Post of the Week
Tech
A super-fast machine learning model for finding user search intent
This is such a cool article by Kristin Tynski. She trains a machine learning model to classify intent at scale up to 80% accuracy! Seriously impressive and an innovative approach using some existing scripts.
How to Map 404 URLs at Scale with Sentence Embeddings
Another feature for Hamlet Batista. This one will help you match 404 URLs at scale by cleverly converting URLs to phrases then using a neural matching approach 🔥
What is the actual impact of ITP 2.1 and 2.2 on your Google Analytics data? (+ free tool)
Want to understand what has really changed in your Google Analytics data with the release of ITP 2.1 and 2.2? This is a super insightful guide by Marieke Pots which also includes a free Data Studio tool to evaluate the impact on your data.
Tools
Discover Exploding Topics
Brian Dean has recently acquired Trennd with a vision to help professional bloggers discover exploding, untapped topics to write content around.
Good morning! 👋
Our Post(s) of the Week is a double whammy from Seer Interactive. I've seen their founder Wil Reynolds speak several times at SearchLove, and I'm a big fan of their work generally. I recently stumbled upon Zaine Clark's article on the importance of internal links and loved his experimentation methodology, using a dashboard built with Power BI, to identify linking opportunities and to test their hypotheses at scale.
They've also described how you can build their tool here:
👉 https://www.seerinteractive.com/blog/how-to-find-internal-linking-opportunities/
Andrew Charlton