Post of the Week
The Road to 1M Organic Visits [A Content Marketing Case Study]
This hub by G2 is so insightful - more companies should do this on their road to success. Their guide includes 8 chapters from topic clustering to conversion strategy!
How To Do Keyword Research in 2020
Nick Eubanks has put together an awesome guide on how to do keyword research in 2019. He describes how to use Ahrefs to export keyword data before manipulating it in Google Sheets. This is super thorough, and well worth reading all the way through!
Content
Hacking search intent ranks you 4 positions higher in Google
I love this post from Andreas Voniatis of Artios. Artios have created an intent API which looks at content in the SERPS and on-site to determine which keywords share the same search intent.
A Repeatable Content Generation Process that Generated Over 100,000 Search Clicks in Less Than 12 Months
I didn't attend the Pint-Sized Marketing meetup, but clearly I've looked over most of the slides (because I'm a nerd). I particularly enjoyed Matthew Kay's slides on their in-depth content briefing process at Aira. Brilliant!
Tech
Click Through Rate Optimisation With Machine Learning + GSC (Google Search Console) Data
James Phoenix, a Data Scientist, describes his method for highlighting URLs with opportunity to improve CTR using machine learning.
Tools
Optimize content the way Google wants [Tool]
This is an interesting tool from Dixon Jones, with a things not strings approach to website analysis. Definitely worth checking out!
Well look who's back!
I've taken a short 3 week break from The Weekly SEO but I'm back with a look at our best performing posts from 2019! There's some real gems in here, so it's worth exploring each of them if you missed out originally. 6 out of 10 were from my Posts of the Week and have all been categorised as such in this issue.
I'm also busy writing an article on 'rethinking technical audits' which uses manufacturing principles to break down a technical audit into simple inputs and outputs to deliver better value for clients, or internal stakeholders. Keep an eye out! 👀
Andrew Charlton