How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide
Pragmatic guide from Jeff Baker on how to filter content to re-optimise. 👏
The Anatomy of Top Performing Articles: Successful vs. Invisible Content
SEMrush analysed 700,000+ articles against different content metrics such as content length, H1 type (lists, guides, how-tos) and more. Did you know articles with 3000+ words get 3x more traffic and 4x more shares 🤔
How to Develop Actionable and Impactful SEO Audits: The SP2 Principles
What a rockstar post from Aleyda! I'm currently writing an article on ways to rethink our approach to technical audits and this has been a huge source of inspiration to hurry up and publish it.
Processes & Frameworks
McKinsey Problem Solving: Six Steps To Think Like A McKinsey Consultant
This is my wildcard this week as it has nothing to do with SEO, but a whole lot of importance whether you're agency or in-house. You'll improve how you solve problems and communicate ideas by reading through some of StrategyU's free lessons, or even enrolling on their course!
Eeek, I skipped a week!
Welcome back to The Weekly SEO. This week I want to point you all in the direction of my colleague, Bethanie Dennis', new newsletter; The Weekly PR (see what she did there 😉). Her newsletter brings you the biggest and best campaigns, articles and events every week. A lot like this newsletter, but for PR, and a little more articulate.
I could have picked a number of articles to be my Post of the Week but I decided on Eoghan Henn's super case study on how removing informational content for an ecommerce website resulted in losing a third of its visibility (the majority from pages that weren't removed). Fascinating stuff!
Check it out 👇Andrew Charlton