Post of the Week
Content
Why you should write
This is a post I stumbled upon when writing my article. It made me want to write (which is hard).
"Writing online is a guaranteed way to shrink the world. A well-written article can change your life because the internet rewards people who think well."
Tech
Shopping for speed on eBay.com
A case study from Addy Osmani on Ebay's company-wide speed initiative in 2019. Super interesting and very detailed!
Case Study
Affiliate SERPs in 2020: A Detailed, 1,000 Keyword Analysis
Glen Allsopp of detailed.com (and a fellow Geordie), analysed 1,000 affiliate-populated search queries to identify the type of sites performing well. Amazon appeared in the top 10 for over 40% of them! 👀
Tools
Introducing the Ayima Data Studio Funnel chart
Monika Mesnage from Ayima (an agency that do some incredibly cool stuff), has developed a funnel chart which you can add to your Data Studio reports to better understand the customer journey.
Turbo-charge your workflow with the ContentKing Chrome extension
View ContentKing data in your browser!
- Quickly reveal SEO issues
- Uncover page history
- See GA and GSC data
And much more. This is 🔥
Bonjour Weekly SEO fans!
This week I'm releasing my new post to the world: Rethinking technical SEO audits. I'm not a natural writer, so it takes me a while to get my sporadic thoughts down on paper. In fact, it's been about 5 months since my last post and I still haven't finished part 2 of that one. Some day. Some day. 🤔
Technical SEO audits can often be a waste of time. My article uses basic manufacturing principles to think differently about the auditing process and fight back against inefficiencies. I'd love to hear what you think. Let me know your thoughts on Twitter or comment on the post! ❤️
Andrew Charlton