Post of the Week
How to Write an Incredible Title Tag
This is an excellent post by Dominic Woodman.
The team at Distilled have ran a load of tests across various industries and found failure to be far more common than success. Here’s the stats:
- Successes: 22%
- Null: 38%
- Failures: 40%
Check it out! 🔥
Processes & Frameworks
The nasty side-effects of Google Search Traffic
Thought-provoking post by Kevin Indig, perfectly described using one of his quotes: "Google is a drug for businesses. The problem with drugs is the decay over time. After 20 years of addictive traffic, it starts to show nasty side effects."
How to find new markets through value chain analysis
Not strictly an SEO post, however the author does touch on how search engines are part of many value chains. Similar to Kevin Indig's post, Oleg uses booking.com as a case study of a company that has gained independence (from Google) within their value chain.
Google Using Website Representation Vectors to Classify with Expertise and Authority
Bill Slawski with a superb analysis of a Google Patent which indicates that the search engine may use website representation vectors to classify sites with expertise and authority (E-A..)
Tools
5 Ways to Get Better Log File Insights for Crawl Budget Optimization
Great practical advice to using log file insights to help optimise crawl budget from Rachel Costello 👌.
Hey hey! 👋
I've opted for a few non-SEO posts to include this week, which I think will translate well into your SEO processes. I particularly love Pinterest's bottom-up approach to finding great growth opportunities. They've developed an Experiment Idea Review (EIR) which aims to teach team members how to come up with quality ideas as well as building a sufficient backlog of high quality experiment ideas. 50–100% of of their experiments now come from non-lead team members! 💡
In addition to the posts I've curated below, I'd also recommend checking out these Tweets:
👉 How to save webpages to The Wayback Machine by email - By David Sottimano
👉 How do you do forecasting? - By Ross Tavendale. Some interesting answers!
Andrew Charlton