This research by Dr. Pete Meyers and the Moz team is fascinating and supports the need to change how we track rankings as described in my Post of the Week. They shockingly found that over 16.6% of the searches they analysed in 2020 had #1 positions that were worse than the worst-case scenario in their research in 2013. Yikes. Adapt or die!
Enjoyed this short article by Jono Alderson. Most conventional businesses are subject to the laws of the project management triangle; quality, time and cost but Jono also believes agencies and consultants have another triangle of compromises to contend with. Great read!
Love this idea! Dev teams often don't tell you when or what they're deploying but what if there was a way of notifying you when SEO issues are found in their development environment. Well..meet Automator. A product by DeepCrawl that can even block the deployment system from pushing defective code to a live environment! 💡
Ryte has recently launched an anomaly detection report which sends email alerts if it spots significantl irregularities in your GSC data. The report also has some seriously good segmentation - you can view anomalies in data specific to a page or keyword. I'll be scheduling a demo!