I was genuinely spoilt for choice this week. So many epic articles, I had to add some to next week's issue!

The times they are a-changin'. Search results are drastically different from what they used to be. The proliferation of rich SERP features, and more prominent ad placements, have naturally pushed traditional organic links further down the page. We need to adapt.

My Post of the Week by Mike King has opened up the conversation for a better way to do things. A pragmatic view on how we should be tracking rankings in 2020, alongside a brilliant proof of concept.

Our reporting should evolve with Google. Don't measure like you did 5 years ago!

Andrew Charlton



Case Study

Processes & Frameworks