Post of the Week
Search In 2020 - it's No Longer About Rankings
I shared this on my Twitter last week and think it's absolutely fantastic. Ric Rodriguez does a great job of simplifying complex topics using a variety of diagrams!
Content
Benchmark for Success: What Your Vertical Can Achieve With Content Marketing
Enjoyed this one by Domenica D'Ottavio from Fractl. Using experience from over 600 projects, they’ve set performance benchmarks (links and mentions) across some of the most common verticals.
Tech
What is K-means clustering? (Plus free Python code)
Did you know you can do K-means clustering using Google Sheets? Well you do now! Seriously though, this article by Robin Lord provides so much insight into what it is, and how you can apply it.
Resources for Technical SEOs
Recently launched by JR Oakes, this is a reference library for Technical SEOs who are interested in development and data science. 🔥
Case Study
SEO APIs: Ranked and Reviewed
Looking for an SEO API? This thorough comparison by David Krevitt could just be the ticket!
What we learned from analyzing 1,926 Salesforce Commerce Cloud websites
Anyone that’s ever used Salesforce Commerce Cloud, formerly Demandware, knows just how messy it can be. This research by Dan Taylor and the team at SALT highlights some of the common issues and nuances of the platform.
Well hello there 👋
A special mention for the Women in Tech SEO conference this week. Our team travelled down and absolutely loved it! Here's some of the decks available:
At AGY47, we're also launching our own conference in May. UNCANNED is an online-only, free event for marketing professionals, raising money for a fantastic charity UpRising UK. ✌️
Andrew Charlton