This is super interesting by Jon Hogg, Head of SEO at iProspect. He tracked the position of the top 100 pages for six different searches every hour over a 24 hour period (including 'Donald Trump'). The results are pretty wild, and beautiful.
I've read many articles on site architecture and rarely share them because most just repeat information. This one is different by Perrin Carrel. There's a ton of gems in this post, and I particularly like how he uses Ahrefs heatmap to determine the relevancy of a website or page.
Great walkthrough of how Curt Storring used content auditing on his website to ultimately secure a 6-figure sale. There's multiple use cases in this article, as well as learnings you can take into your own auditing process.