Post of the Week
Marketing and Growth Lessons for Uncertain Times
This is a really well-thought out post by Derek Gleason. The opening paragraph sums up my feelings pretty well: "An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. But nothing gets better if we stand still."
Content
Why and how to use the search results to create intent-based content
Pragmatic view on how to use search results to infer intent and develop or optimise content to satisfy the intent. Great work from Melina Reintjens. 👍
How eCommmerce is Being Impacted by Coronavirus and What SEOs Could Do
Some awesome recommendations (with examples) from Samuel Mangialavori of Distilled on how to limit the decline in organic traffic in the ecommerce space.
Google’s Knowledge Graph Explained: How It Influences SEO
What a superb introduction to Google's Knowledge Graph by Michal Pecánek. He also describes 6 things you can do to improve your chances of getting into Google's Knowedge Graph.
Aira and COVID-19: Our Clients, Our Team and The Future
A brilliant post from Paddy Moogan, Co-founder of Aira. Great insight into how Aira has responded, and useful advice on what companies should do be doing. 👏
Hey there!
Apologies for missing an issue. With everything that's going on, I didn't much feel like writing last week. But the show must go on! I hope everyone is keeping safe ❤️
This week I'm publishing everything that I've curated during UK Lockdown! In that time, I've also created a daily trends report for the travel industry with support from our team. The report uses Google Data Studio and daily trends data from Google Trends to help travel brands stay informed of key search trends, and the implications on their search strategy.
You can read my post here 👉 https://www.agy47.com/insights/travel-trends-report-2020-coronavirus/
And Data Studio report here 👉 https://datastudio.google.com/s/mOo3OpbX9vk
If you haven't seen it yet, The Coronavirus Data & Insights Hub by SimilarWeb is also incredibly informative at an industry level.
Andrew Charlton