Post of the Week
Jono Reviews: Cats Protection
I'm more of a dog person, so this is likely the first and last time I'll post about cats - aside from the odd meme 🐱
Anyways, this post by is such great insight into how one of the top technical SEOs, Jono Alderson, explores the opportunities of a charity website, and provides thorough recommendations for improving their organic visibility.
How To Do Keyword Research for Conversions
Often people carry out keyword research without a real end goal in mind. For any eCommerce website, this should be a transaction; a conversion.
This is an interesting presentation by Nick Eubanks on how to understand the intent behind a search query, so you can invest in the keywords that are more likely to lead to a conversion.
Google Correlate: The Best SEO Research Tool You Aren't Using
I must admit, I've never used Google Correlate to carry out any keyword research of my own. However, this guide by Tylor Hermanson, has certainly made me want to test it out. He outlines what the tool actually is, the differences between Google Trends, as well as several use cases to understand the practically of it in the SEO world.
Screaming Frog SEO Spider Update – Version 10.0
I can't say I've tested this one just yet, but I'm so excited by the latest update. Screaming Frog has really stepped up its game with some fresh new features in version 10.0:
- Scheduling crawls
- Calculating the internal pagerank of URLs
- Crawl visualisations 😃
- And a lot more.
I'm in no way affiliated with Screaming Frog, but this update was too big not to share. I can't wait to use it!
The HTTP Archive tracks how the web is built. According to their website, they periodically crawl the top sites on the web and record detailed information about fetched resources, used web platform APIs and features, and execution traces of each page. They then crunch and analyze this data to identify trends.
How is this useful? Because it sets a standard. For example, you can see the median desktop and mobile loading speeds of the top websites in one of their reports here. Pretty Cool!
I'm baaaaack - I took a week off last week, so this post is long overdue - sorry!
In the midst of doing nothing but lounging in the sun on my holiday, it seems I've missed a flurry of mobile-first-index notifications. Interesting... ☀️
With this latest batch of notifications, it appears Google has become impatient with the web. Even some of my clients with non mobile-friendly websites now have mobile-first indexing enabled, and I've heard rumours of Google Search Console properties for websites that don't even exist anymore receiving notifications. Has Google just pushed a button?
I highly doubt that this is a straight switch to mobile-first indexing from the point of being notified. I'm yet to check any logs, but I'd imagine there'll be an increasing number of Google smartphone logs from the previous month, so any changes from the mobile-first-index should be progressive. Have you seen any immediate changes in organic visibility?
P.S this weekly series has started to quickly grow in popularity, so thanks to everyone for taking the time out to share it :)Andrew Charlton