Issue 70: The Complete Guide to Pagespeed

Comment

Goooooood morning, hope you're all staying safe 💙

I was endlessly scrolling Twitter yesterday and saw a tweet from Will Critchlow, SEO Product at Brainlabs, which linked to a post on optimism. You mightn’t think there's room for optimism at the moment, but perhaps that depends on your definition. The post frames it like this:

"It’s easier to be an optimist. Optimism is usually defined as a belief that things will go well. But it’s not. It’s a belief that the odds are in your favor, and over time things will balance out to a favorable outcome even if what happens in between is filled with misery."

It's 3 years old surprisingly, but well worth a read. Stay safe and have a great week! 👍

Post of the Week

How to Improve Page Speed from Start to Finish (Advanced Guide)

I absolutely love this by Patrick Stox. One of the most comprehensive guides on pagespeed I've read in a long time. 👏

Content

The Guide To Repurposing Your Content Marketing Assets In 2020

I enjoyed stumbling upon this article by the fantastic Ross Simmonds. He shows you how you can get more from your content by repurposing it in various formats beyond the original. 🚀

Tech

SEO A/B Testing With Google Tag Manager

Evan Hall from Portent on how to design and measure an SEO A/B test using Google Tag Manager. Fantastic!

Google Data Studio annotations as in Google Analytics

A Google Annotations API was introduced recently but in the meantime we need to hack our way through it! This post by Mehdi Oudjida provides a great custom solution to display annotations data in Google Data Studio.

Case Study

Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer

Wil Reynolds at Seer Interactive has invested in and promoted a ton of big data solutions in the last 3 years. In this post he describes how they have used data In these unprecedented times to help support their clients at scale.

Processes & Frameworks

Why Google Search Console & Google Analytics Data Never Matches

Ever wondered why Google Search Console and Google Analytics Data never matches? Mike King describes the measurement methodologies of each, and breaks down what determines both a click and a session.