Goooood Morning!

Today’s issue is led by a fantastic Post of the Week from Mike King. I recently stumbled upon his forecasting guide and loved it. It’s +60 pages and incredibly comprehensive - well worth checking out!

I’ve been having a lot of conversations on analytics and cookies at the moment. I share concerns Mike raised in another one of his posts on Medium recently: The Death of Cookies Will Create Data Monopolies.

“ Most marketers aren’t interested in exploiting people’s privacy, so it’s not the anonymizing of the data that makes Google’s plan so harsh. It’s the fact that they are making themselves the sole keeper of the keys. By bringing all this data under the Chrome umbrella, they’re forcing us to utilize data that is their property to make our spending decisions.”

Andrew Charlton



Case Study