Post of the Week
The Ultimate SEO Guide to Magento 2
This is so impressive from the ContentKing team. They call it 'the ultimate' SEO guide to Magento 2, and well, it most definitely is! 🔥
Content
The Keyword Research Master Guide
Wow. Cyrus, alongside contributions from some of the brightest minds in SEO including Greg Gifford, Britney Muller and Ian Lurie, have put together an all star keyword research guide.
SaaS Marketing: Increasing Organic Conversions With Competitor Comparison Pages
Zac Harris presents the blueprint for creating competitor comparison pages for SaaS, and even ecommerce.
Tech
Marketing Attribution – Multi-Touch ROAS Models Explained, Tools Reviewed, Dilemmas Answered
Something a bit different. A solid introduction to marketing attribution from Dan McGaw.
4 New Edge SEO Capabilities with Shopify
The king of 'Edge SEO', Dan Taylor, talks through some interesting changes from CloudFlare that can help you modify the Shopify codebase.
Case Study
Is Now The Time For Primark To Move To Ecommerce?
A superb post from Autumn and Jack at AGY47. How much revenue could Primark make if they were online?
Processes & Frameworks
Rebooting the SEO Strategy for HomeAdvisor (and hiring for a VP SEO)
Some very interesting reading from Tom Critchlow on his approach to rebooting the SEO strategy for HomeAdvisor.
Tools
[SEO Report] The Ultimate Reporting Template for In-house and Agencies
Sam Underwood, and the Advanced Web Ranking team have released an SEO report, with everything from organic landing pages reports, ranking distribution trends to page speed insights and backlink acquisition. Great!
SERP performance report [Tool]
In just 10 seconds, this tool from SiteGuru connects to your Search Console account, calculates the average CTR and tells you which pages are underperforming. Love it!
Hey there.
Jam-packed issue this week, with some of the most comprehensive guides and resources you'll see!
In the last week, I've been pondering over Google's decision to make it free to sell on Google Shopping. I have so many unanswered questions I want to dive into further; will this sit with paid or organic teams, or both? How will Google rank organic results? And what is their ultimate intention; to be the destination for online shopping?
You'll likely see some highly speculative writing from me in the next couple of weeks! What are your thoughts? 🤔
Andrew Charlton