Howdy! πŸ‘‹

An interesting week in the wonderful world of SEO. A correlation study from Brian Dean has sparked a bit of a debate; are correlation studies valuable anymore?

I have two views on studies like this. One is that I think it's difficult to generalise ranking factors because the weighting will change depending on the search query and context. Second is that it's even more difficult to get the input into such studies right. Google seldom shares any information on ranking factors, or how they measure particular factors. X and Y can correlate, if you want them to.

Despite this, I think we need to rethink how we share criticism. Though criticism is subjective, a lot of what I've read has been unconstructive. A bit of perspective, please.

Enjoy this issue and have a great week!

Andrew Charlton

Post of the Week



Case Study

Processes & Frameworks