Post of the Week
Creating a Google Search Console rank tracker in sheets
Another feature for Sam Underwood. This time, a superb rank tracker in Google Sheets (& Data Studio) 🔥
Content
41 SEO quick wins you can do within an hour
Kevin Gibbons of Re:signal shares a crowdsourced list of SEO tips for short-term impact. Some of these are cracking!
Tech
Bada** SEO: Automate Screaming Frog
Jarod Spiewak walks through how to utilise the command-line-interface to automate screaming frog 🐸
Python for SEO: Complete Guide (in 5 Chapters)
There are more and more SEOs using Python which is fantastic! If you haven't explored Python yet, JC Chouinard has put together a brilliant guide collating the best of his articles.
Case Study
Clarks International SEO Migration – Struggling to Land on its Feet
Clarks has recently undergone a migration that unfortunately resulted in search visibility loss across multiple markets. MJ Cachón does a fantastic job of deconstructing the migration and the learnings from it.
Processes & Frameworks
The Ultimate Guide to Google My Business for 2020
A super comprehensive introduction into Google My Business from Tim Capper 👏
How switching our domain structure unlocked international growth
I really enjoyed this insight into an international domain migration from Christian Miranda, a Software Engineer at Pinterest.
Tools
DeepCrawl Automator – SEO QA
Love this tool from DeepCrawl! A QA tool that allows developers to test their code for SEO before pushing live.
Howdy! 👋
An interesting week in the wonderful world of SEO. A correlation study from Brian Dean has sparked a bit of a debate; are correlation studies valuable anymore?
I have two views on studies like this. One is that I think it's difficult to generalise ranking factors because the weighting will change depending on the search query and context. Second is that it's even more difficult to get the input into such studies right. Google seldom shares any information on ranking factors, or how they measure particular factors. X and Y can correlate, if you want them to.
Despite this, I think we need to rethink how we share criticism. Though criticism is subjective, a lot of what I've read has been unconstructive. A bit of perspective, please.
Enjoy this issue and have a great week!
Andrew Charlton